Perfumeryis a captivating and enchanting field where centuries-old traditions blend harmoniously with innovation. The southern region of France, particularly the area around Grasse, is often considered the "perfume capital of the world".
Grasse is a picturesque town located in the Provence-Alpes-Côte d'Azur region of France. It is renowned for its long association with perfume production and is considered the heart of the global perfume industry. The favorable climate and fertile soil of Grasse make it an ideal place for growing flowers and plants used in the manufacture of perfumes.
Perfume workshops and factories. Grasse is home to some of the most prestigious perfume houses in the world, including Fragonard, Galimard and Molinard. These houses have been making exquisite perfumes for generations and offer guided tours of their facilities, allowing visitors to experience the perfume-making process.
Fields of roses Chanel N°5. The south of France prides itself on its fields of fragrant flowers, including roses, jasmine, lavender and orange blossoms, which are essential ingredients in many perfumes. Grasse is particularly famous for its fields of roses and jasmine, which are harvested to extract essential oils. Depending on the season, Elégance Driver will introduce you to the fields of Roses used to make the renowned Chanel N°5.