What's on TV tonight? What are the new series and TV movies that attract viewers and keep them on the edge of their seats, day after day? How do you make people want to watch a new episode, and then another? Who is the target audience, and how?

In 2024, as every year, our ELEGANCE DRIVER drivers will be on hand to take viewers on a journey to MIPTV in Cannes. From Monday April 15 to Wednesday April 17 at the Palais des Festivals in Cannes, we'll be there for you. Always surrounded by our most beautiful cars, limousines, vans, or our quieter but no less luxurious SUVs. Let us help you discover our beautiful region, which is in full bloom with the arrival of spring.

Treat yourself to the luxury of traveling in a dream vehicle to a dream region for an unforgettable world show.

In this economic sector, there's no comparison: it's the world's most important event! So don't miss out, and we're here to help you make sure your three days are smooth and enjoyable. ELEGANCE DRIVER is on hand for every major event, with our wide choice of luxury vehicles and private chauffeurs who know the region like the back of their hand.

MIPTV is one of the world's leading trade fairs for television and media content, and takes place every year in Cannes. MIPTV stands for "Marché International des Programmes de Télévision". It attracts professionals from across the media and entertainment industry, including producers, broadcasters, streaming providers, distributors, content buyers and international stars. The show is known for its various events, presentations and roundtables, during which the latest industry trends and developments are discussed.

It's here that new TV series, films, documentaries and other audiovisual content are presented, and numerous commercial agreements and partnerships are formed. MIPTV offers participants the chance to present their content to an international audience, explore new business opportunities and make valuable industry contacts. In recent years, MIPTV has increasingly focused on digital transformation and innovation, widening the focus on streaming platforms, virtual reality, artificial intelligence and other technological developments. In this way, the show keeps its finger on the pulse, offering attendees important insights into the future of the media and entertainment industry.

In concrete terms, at MIPTV, entertainment decision-makers buy and sell programs internationally. They forge partnerships to develop new projects. Business is brisk, often leading to financing, distribution or co-production agreements.

MIPTV is four markets in three days, a veritable melting pot of all small-screen genres. Over the three days, it organizes MIPDOC (for documentaries), MIPFORMATS (for more innovative formats) and Future of Kids TV (children's programs). And then there's MIPDRAMA, a trade show within a trade show, dedicated entirely to major series, in partnership with the Canneseries Festival.

On Sunday April 16, organized during the pre-MIPTV Super Sunday, the MIPDOC International Buyers Screenings will offer international buyers an exclusive first look at a curated selection of upcoming documentary and factual programs set to hit the market. Up to 10 highly-anticipated productions will be presented with 10-15 minute excerpts to over 500 buyers of documentary and factual content. The screening will be followed by a cocktail reception sponsored by Paramount Global Content Distribution.

MIPFORMATS offers 3 days of exclusive networking, conferences, screenings and showcases for the international format community. As the global incubator for the best entertainment formats, MIPFORMATS unveils the next wave of creative commercial solutions and must-see unscripted formats.

On Tuesday, April 18, you can find out all about the FUTURE of Kids TV. We know that pre-teens and young adults influence the viewing habits of 7-10 year-olds, but what about the future of children's TV? You'll get your answers at the conferences and round tables.

And despite everything, despite all the changes and evolutions, MIPTV is not afraid of anything. It is adapting to the profound changes in the world of television, which is being shaken up by the arrival of new uses such as VOD and streaming. To put it mildly, the sector is in perpetual motion. It's all the more reason for professionals to take advantage of the event to take part in conferences, round tables and keynotes. Exchanging ideas is the best way to move forward.

ELEGANCE DRIVER will take you on a journey throughout your stay, in the natural setting of the Croisette, aboard our luxury vehicles and accompanied by our professional chauffeurs. Don't hesitate to book your trips now. Contact us so that we can respond to all your requests.

Picture by Hermann Traub from Pixabay