For another year, MIPCOM 2024, one of the world's largest audiovisual content markets, will be held from 21 to 24 October 2024 at the Palais des Festivals in Cannes. Once again this year, you can count on the drivers of ELEGANCE DRIVER to accompany you throughout these 3 days, which promise to be intense in emotions.For another year, MIPCOM 2024, one of the world's largest audiovisual content markets, will be held from 21 to 24 October 2024 at the Palais des Festivals in Cannes. Once again this year, you can count on the drivers of ELEGANCE DRIVER to accompany you throughout these 3 days, which promise to be intense in emotions.Comme à notre habitude, laissez nous nous occuper de tout, voyagez dans des véhicules luxueux, silencieux, confortables. Faites confiance à nos chauffeurs privés, pour répondre à toutes vos demandes et adaptez au mieux les trajets en fonction de vos emplois du temps.

Attracting thousands of industry professionals every year, the event is a must-attend platform for producers, distributors, buyers and content creators from all over the world. It is an essential meeting place for the sale, purchase and co-production of television, film and digital programs.

What is MIPCOM?

MIPCOM, which stands for “Marché International des Programmes de Communication”, is a key event in the calendar of media professionals. Founded in 1985, the show has established itself as the world's largest showcase for entertainment content, covering a wide range of genres, from drama and documentaries to reality formats, animation and children's programming.

MIPCOM is also a platform for industry players to discuss market trends, new technologies and the challenges facing the audiovisual industry. In 2024, thousands of participants from over 100 countries are expected to attend, with increased participation from companies in emerging markets such as Asia and Africa, testifying to the continued growth and global importance of the sector.

Here's the program and highlights for the 2024 edition:

MIPCOM 2024 will feature a number of themes and conferences essential to the future of the industry. Central themes include the rise of streaming, new technologies such as artificial intelligence (AI) in content production, and the digital transformation of the audiovisual industry.

One of the most eagerly awaited moments will be the Opening Keynote, where industry leaders will share their vision of the future of entertainment. Speakers could include representatives from major streaming platforms such as Netflix, Amazon Prime Video and Disney+, who will play a key role in defining trends for the years ahead. Indeed, the success of these platforms has profoundly altered the dynamics of content distribution and consumption, a topic that is likely to be widely discussed at MIPCOM.

Another highlight is the MIPCOM Diversify TV Excellence Awards, a ceremony that recognizes programs and personalities who have contributed to a better representation of diversity on screen. These awards highlight the industry's efforts to promote inclusion and diversity across the media.

The 2024 edition will introduce several new features, including matchmaking sessions between producers and buyers to foster collaborations. This innovative format facilitates creative and financial partnerships between different industry players.

Another new feature is MIPCOM XR, dedicated to virtual and augmented reality. With the rapid development of these technologies, the show will focus on their use in audiovisual content. Demonstrations and in-depth discussions on the impact of XR (extended reality) on content creation will be organized.

MIPCOM is also an opportunity for individual countries to showcase their national productions through dedicated pavilions and booths. The 2024 edition will place particular emphasis on emerging markets, with an increased presence of countries from Africa, Asia and Latin America. These regions are gaining in importance in the global audiovisual ecosystem, thanks to the production of original content and the growing interest of streaming platforms in these markets.

A special focus will be placed on international co-production, with numerous conferences and panels addressing best practices for successful cross-border collaborations. In 2024, co-produced content, which caters to both local and international audiences, is becoming a key lever for companies seeking to extend their reach.

Streaming continues to dominate discussions in the audiovisual content arena, and MIPCOM 2024 will be no exception. With the continued expansion of streaming services like Disney+, HBO Max, and Amazon Prime Video, as well as the rise of new, more local or themed platforms, the market is constantly evolving.

Discussions at the event should also address the business models of these platforms, notably with the recent introduction of ad-supported subscriptions on several streaming services. At the same time, companies will be seeking to understand how to adapt to the increasing fragmentation of audiences, and how to leverage big data to optimize the delivery of their content.

MIPCOM 2024, to be held in Cannes from October 21 to 24, promises to be a must-attend event for players in the global audiovisual industry. Against a backdrop of rapid industry transformation, it will enable participants to meet, forge partnerships and explore the innovations that will shape the future of entertainment. Whether it's new platforms, emerging technologies like XR, or international collaborations, this edition promises to be rich in opportunities and discoveries for all attending professionals.

MIPCOM Cannes is by far the must-attend event of this October, and as with all events of this importance, ELEGANCE DRIVER is there to take care of you throughout your stay. Let our chauffeurs take care of your transfers between the airport and the Palais des Festival, or take you to the finest receptions at the Croisette's top hotels and restaurants.

Book your trip now, and take advantage of a tailor-made service for this 40th edition of the International Market for Audiovisual Content and Coproduction in Cannes.