Have you heard of Mare di Moda: The Balneaire and Lingerie Fashion Show in Cannes?

This year from 5 to 7 November 2024, the Palais des Festivals in Cannes will host the new edition of Mare di Moda, an international trade fair dedicated to beachwear, lingerie and fabrics.

For this occasion, ELEGANCE DRIVER drivers will be present to accompany you during these 2 days in the colours of summer.

This event, which has become a must for professionals in the sector, attracts the major players in European and international fashion every year. Set against the elegant backdrop of the Côte d'Azur, the show embodies the crossroads of style, innovation and sustainability in the swimwear and lingerie sectors.

A Key Event for Beachwear and Lingerie Fashion

Created in 2002, Mare di Moda has gradually established itself as a key event for creators, designers and manufacturers looking to keep abreast of upcoming trends. More than just a trade show, Mare di Moda is a veritable laboratory of ideas, where creativity meets technology. The major players in the textile industry showcase their latest collections of fabrics and accessories, with an emphasis on high quality and innovation.

Every year, the show attracts a wide range of participants, from buyers to fashion brand designers and textile producers. It is a unique space where professionals can discover new materials, creative prints and technological solutions to meet the changing demands of the fashion market.

Spring-Summer 2025 Trends and Sustainability

Mare di Moda 2024 will highlight the key trends for the spring-summer 2025 season. Among the key segments are swimwear and lingerie, two constantly evolving sectors that closely follow changes in consumer behaviour and technological innovations.

For the November edition, a central trend will undoubtedly be eco-responsibility. The textile industry, aware of the environmental issues at stake, is undergoing a major transformation. Innovative materials made from recycled or biodegradable fibres will be the focus of particular attention at this year's show. A number of exhibitors will be showcasing sustainable textile solutions, including fabrics made from recycled marine waste and natural fibre alternatives to cotton.

Technology will also play a key role in the collections on show. So-called intelligent or technological fabrics, designed to offer greater comfort and performance (particularly in sportswear and swimwear), will be in the spotlight. These materials offer better thermal regulation, greater resistance to chlorine or UV rays, and exceptional durability, meeting the expectations of modern consumers.

Conferences, Innovations, and International Partnerships

Mare di Moda 2024 is a continuation of the textile industry's efforts to reduce its environmental footprint. Several conferences and workshops will address the challenges and solutions for making the fashion industry more sustainable. Experts will discuss the traceability of materials, the importance of transparency in supply chains, and new production methods to minimise waste.

The international nature of the show is one of the most fascinating aspects of Mare di Moda. The exhibiting companies come from all over the world, mainly from Europe, but also from Asia and the Americas. European brands, particularly Italian, French, Spanish and British, dominate the scene, reflecting Europe's historic heritage in the luxury textile industry.

The international pavilions showcase the latest in high-end fabrics, accessories and services. These areas allow buyers to discover rare materials and innovative technologies from emerging or specialist markets.

Fashion Shows and Highlights

As every year, exclusive fashion shows and events will punctuate the three days of the show. These shows are an opportunity for brands to showcase their collections and for designers to showcase their latest creations to a professional audience. The trends for the 2025 summer season will be revealed through elegant and innovative pieces, reflecting the creativity of designers and the changing preferences of consumers.

One of the expected highlights is the Creative Excellence Award, which recognises companies and designers who have demonstrated exceptional innovation in the use of materials, manufacturing techniques or ethical practices. This award highlights the efforts of those who push the boundaries of design and sustainability.

Mare di Moda: A Unique Experience

Unlike other massive fashion shows, Mare di Moda stands out for its more intimate approach. Although the event attracts professionals from all over the world, it retains a friendly atmosphere conducive to direct exchanges between exhibitors and visitors. B2B meetings are facilitated, and participants have the opportunity to discover the collections in a privileged setting, where innovation and quality are at the centre of attention.

Mare di Moda 2024, to be held from 5 to 7 November at the Palais des Festivals in Cannes, promises to be a major event for swimwear, lingerie and fabric professionals. This year's show will highlight the new trends for the 2025 season, with a particular focus on sustainability, technological innovation and eco-responsible materials. With a rich programme of international conferences, fashion shows and exhibitions, the show offers a unique platform to explore the future of fashion and establish strategic partnerships in the global textile industry.

To help you plan your journey, please contact our private chauffeurs today.

Travelling with ELEGANCE DRIVER is the assurance of a quality journey, in luxurious, modern, quiet vehicles and accompanied by private chauffeurs who know the area inside out and are highly professional.