To round off this wonderful month of November, let us introduce you to MAPIC 2024: the must-attend commercial property event in Cannes.

For another year, the drivers of Elégance Driver will be delighted to meet you again for the big event at the end of November at the Palais des Festivals in Cannes.

Always aboard our sumptuous luxury vehicles, offering all the comfort you need for your journeys, whether professional or personal.

But first, let us tell you what's in store for you at this year's show.

The Global Event in Cannes

From 26 to 28 November 2024, Cannes will be hosting yet another edition of MAPIC, the world's leading commercial real estate and distribution event. Held every year at the Palais des Festivals, the show attracts professionals from all horizons, who come to explore new trends, exchange ideas, and forge strategic partnerships. With a rich programme of conferences, exhibitions, and networking, MAPIC is a must-attend event for understanding developments in the sector and anticipating future challenges.

2024: A Year of Transformations

The 2024 edition of MAPIC is taking place against a backdrop of far-reaching economic and social change. While the physical retail sector continues to reinvent itself in response to the rise of e-commerce, new priorities are emerging: sustainability, technological innovation, and the customer experience. Consumer expectations are changing rapidly, as are the strategies of brands and investors.

At the same time, the role of shopping centres is changing. Once simple places of consumption, they are now becoming hybrid spaces, combining retail, leisure, culture, and services. MAPIC 2024 will be focusing on these changes, offering concrete solutions to meet the new demands of the market.

The Key Theme for 2024

The key theme for 2024 will be "Sustainability and innovation for the retail sector of tomorrow". Faced with environmental challenges, players in the commercial property sector are increasingly being called upon to adopt responsible practices. This means developing eco-responsible projects, making better use of resources, and integrating technological solutions to reduce the carbon footprint of buildings.

Wide-Ranging Conferences

The conferences will cover a wide range of topics, including:

• Green certification for real estate projects.
• The use of artificial intelligence and data in the management of commercial spaces.
• Architectural innovations to reduce energy consumption.
• The integration of renewable energies into infrastructure.

These themes reflect a growing awareness of the need to combine economic performance with respect for the environment.

An International Networking Platform

With participants from over 80 countries, MAPIC is a truly international networking platform. The show brings together property developers, retailers, investors, start-ups, and local authorities. This diversity makes it an ideal place to forge business relationships, discover new market opportunities, and share best practices.

Highlights of MAPIC

Highlights include:

• Pitching Sessions, where start-ups and innovators present their projects.
• Meetings organised using the MAPIC matchmaking application.
• Themed lunches and evenings for informal but strategic discussions.

For young companies, MAPIC is also a unique opportunity for visibility. They can make direct contact with potential investors and partners, while benefiting from the media exposure offered by the event.

Key Exhibitors and Industry Leaders

Every year, MAPIC attracts the biggest names in retail property and distribution. Exhibitors include shopping centre developers, asset managers, international brands, and technology companies. In 2024, leaders such as Unibail-Rodamco-Westfield and Hammerson are expected to be present, as well as flagship brands such as Inditex and LVMH.

Cities and regions will also be promoting their strengths to attract investors. Indeed, the role of local authorities is crucial in supporting the development of real estate projects tailored to local needs.

The Evolution of Customer Experience

Another major topic at MAPIC 2024 will be the evolution of the customer experience. In a world where online retailing is gaining ground, physical venues need to offer differentiating experiences to attract and retain consumers. This requires greater personalisation, connected services, and a diversified leisure offer.

Discussions will focus in particular on:

• The integration of immersive technologies, such as virtual and augmented reality.
• "Phygital" concepts to merge physical and digital retailing.
• The transformation of shopping centres into true lifestyle destinations.

A Unique Experience with Elégance Driver

Over three days, MAPIC offers a comprehensive overview of the trends and challenges facing the retail property sector in the future. For decision-makers, it's a chance to take the pulse of the market, meet the key players, and find innovative solutions to stay competitive.

With its ambitious programme and international attendance, the 2024 edition promises to be a success. Whether in terms of sustainability, digitalisation, or changing practices, MAPIC has positioned itself as a key player in the transformation of retail and real estate.

So if you'd like to enjoy this unique experience and shape the future of retail together, our drivers look forward to seeing you in Cannes from 26 to 28 November. Make your reservation today.